5 Advanced SEO Tactics for Small Business
October 21st, 2008As any web owner knows, SEO is an essential part in running an online business. Web masters go to great lengths to improve their search engine rankings and attract traffic. Unfortunately, the resources available over the internet are not always accurate. And many times, the tips and tricks behind SEO have been rehashed many times over. If you’re sick of reading the same thing every time you search for the latest trends, read on. We listed the top 5 advanced SEO tactics for you:
- Article Syndication
It’s no secret that distributing content to major article directories is not only a good SEO technique, it is a good way to get quality traffic as well. The backlinks pointing to your website are relevant and can increase your conversion rate. EzineArticles.com, GoArticles.com, and ArticleCity.com are some of the best out there. - SpyFu
Spying on the competitors is a popular offline business tactic but it can be applied online as well. SpyFu enables you to get in-depth knowledge about competing websites for free. Don’t take this tool for granted because it lets you “cheat” your way to success. - Link Internally
Internal linking is essential for SEO. Use relevant keywords in your link structure, it will give your ranking a boost. This tactic will also increase the link popularity of some web pages. Remember that search engines don’t rank by website, it ranks by web page. - ROR Sitemaps
Sitemaps get your site indexed properly. However, search engines have highly specific sitemaps so there are Google, Yahoo, and Ask sitemaps all over the internet. There is great alternative, the ROR sitemap. It uses XML feeds to describe your website and it is readable by major search engines. - Content and More Content
Content definitely still reigns supreme when it comes to SEO. It brings the bread and butter for a lot of webmasters. Even if you discover a lot of effective SEO techniques, never turn your back on content creation.